Blog

The section to follow to be updated on advertising news and events.

Evolution ADV launches Content Revolution
10 September 2020

Evolution ADV launches Content Revolution

Evolution ADV launches Content Revolution: a new standard for content distribution.

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Optiload: Improve the advertising KPIs
10 September 2020

Optiload: Improve the advertising KPIs

OptiLoad is Evolution ADV’s delivery technology designed to optimize Viewability and KPIs.

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Ads.txt: what it is and how does it work
10 September 2020

Ads.txt: what it is and how does it work

Ads.txt is an IAB-approved text file to combat fraud such as inventory arbitrage and domain spoofing. In order to clarify this concept, we answer a few questions below.

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Header Bidding: What is it and how does it work?
10 September 2020

Header Bidding: What is it and how does it work?

Header Bidding is a setup that helps digital publishers to maximize their revenue by offering the first call to multiple demand partners, let’s see how it works.

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