Evolution ADV launches Content Revolution
Evolution ADV launches Content Revolution: a new standard for content distribution.
As the well known expression “Content is King, Distribution is Queen” indicates, having quality content, cured and studied to generate interest in users, is the essential basis for companies that want to communicate online. But it isn’t enough: to be successful online, you also need to include a valid content distribution strategy.
Publishers who work daily both on the creation of high quality content and on the best strategies in order to make these content interesting to their public and reach as many users as possible, are well aware of this. At the same time, advertisers also know the potential of branded content, which has become an increasingly appreciated tool because it creates added value, spreading informative content associated with its own brand.
In recent months we have thought about which elements could make more efficient the whole relationship between creation, distribution, use and monetization of online content. We have put ourselves in the shoes of the various players that populate it: publishers, advertisers and users. For Evolution ADV, innovation is the main aspect in daily work, and as an answer we have developed a new product able to simultaneously meet the different needs: Content Revolution.
Content Revolution is the new technological tool that allows you to distribute related and sponsored content within editorial products, born from the development of a tool initially used in the editorial field, the infinite scroll. In Evolution ADV we have tested and perfected this tool in over 2 years of development with a view to SEO, User Experience and Brand Safety.
By completely skipping the display part of the creativities and clicks towards the landing page, the content (sponsored and non-sponsored) obtains a better diffusion and greater engagement with comprehensive reduced costs compared to traditional advertising flows, resulting in a more enjoyable user experience.
Content Revolution: the advantages for the different market players
A system is healthy when you have a win-win relationship between the different players involved. This is what Content Revolution can do for each one:
Publisher: With a simple tag we insert new articles after the first one, based on the indications of the publisher, to retain a considerable part of the users on the editorial property, increase the interest in new content, decrease the bounce rate and increase the time spent on the site and pageviews. On average, page views record systematic 2-digit growth rates with this solution, reaching up to peaks of 90%.
User: New content is offered to the users based on their interest to continue the experience on the website, all with the simplicity of the scroll. The read rates confirm that over half of the users are interested in reading the content proposed after the first. On average, more than half of the users complete the reading.
Agencies: Content Revolution allows you to integrate sponsored posts into the flow of editorial content with the same layout, being able to select the target audience over the 100 sites that have already adopted Content Revolution for a potential pool of over 20 millions of page views per day. Sponsored posts can include text, photos, links, videos and embed social networks just like any other editorial content.
Advertisers: The content is capable of reaching the public of interest, involving them in a much more direct way than an average ADV format. The space available to argue and tell a story enriched with multimedia content, allows you to build more precise and effective communication plans, being able to skip at least one step of the sales funnel in the case of commercial communications both as meeting large portions of the target with guaranteed read rates in the case of institutional communications or brand awareness goals.
Evolution ADV wants to confirm its distinct nature as a sales house in which each product is developed and tested directly on its own editorial properties, so that it can be functional to the healthful and sustainable growth process of the entire digital adv ecosystem, guaranteeing the market products already tested, refined and safe, with certain and optimized metrics
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